SMS Marketing send promotional campaigns messages or transactional messages for marketing purposes using text messages.
SMS marketing has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry.
SMS marketing has both inbound and outbound marketing strategies. Inbound marketing focuses on lead generation, and outbound marketing focuses on sending messages for sales, promotions, contests, donations, and appointment and event reminders.
SMS marketing is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt into an automated system by texting an initial shortcode.
SMS marketing components:
- Sender ID
- Message size
- Content structure
- Spam compliance
- Message delivery
The easiest and most efficient way of sending a Bulk SMS marketing campaign is through a bulk SMS service provider. Enterprise-grade Getmysms will usually allow new customers the option to sign-up for a free trial account before committing to their platform.
Reputable companies also offer free spam compliance, real-time reporting, link tracking, SMS API, multiple integration options, and a 100% delivery guarantee. Getmysms can provide link shorteners and built-in analytics to help track the return on investment of each campaign.
An SMS gateway is a Web site that allows users to send SMS messages from a Web browser to people within the cell served by that gateway.
SMS gateways solve a common telecommunications problem, that of different wireless telephony providers using different or proprietary communication protocols.