SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.
To receive text message specials, new product updates or more information, customers are usually required to opt into an automated system by texting an initial shortcode.
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.
It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise, and mobile marketing.
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What is SMS marketing campaign?
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS).
These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.